Menoo
Elevating the food industry through a B2B marketplace connecting suppliers and businesses for premium products.

Project overview
A culinary marketplace transformation

Reshaping the culinary landscape with a B2B marketplace, Menoo seamlessly connects suppliers and businesses for premium products, revolutionizing the procurement process into an immersive culinary experience.
CLIENT

Vantea

DATE

2021

01/ The challenge

Italian foodservice businesses face the challenge of lacking a centralized marketplace for efficient restocking, leading to a cumbersome process of engaging with individual suppliers separately. Menoo aims to bridge this gap by offering a virtual market square where businesses can seamlessly replenish their inventory from diverse food and beverage suppliers.

02/ The solution

Crafting culinary connections

Menoo envisions a vibrant marketplace where restaurants, hotels, and supermarkets converge, turning inventory restocking into an engaging journey. The platform allows businesses to explore, compare prices, and discover tailored deals. On the supplier’s side, Menoo provides a centralized space for showcasing product catalogs, managing data, tracking orders, and automating workflows.

Whispers of transformation: testimonials on Menoo’s culinary journey

“Menoo has completely transformed how we manage our inventory and connect with suppliers. With its intuitive platform, we’ve streamlined our ordering process, discovered new products, and negotiated tailored deals—all in one place. It’s like having a bustling marketplace at our fingertips, making our culinary journey smoother and more delightful”

— Giovanni Rossi, Operations Manager at Bella Italia Ristorante

UX solutions in the culinary realm

To transform rehabilitation sessions into engaging experiences, ADVANT+ introduces both single-player and multiplayer modes. This dynamic feature allows users to participate in solo games or collaborate, compete, or engage sequentially with another player, offering a versatile and entertaining approach to rehabilitation.

Tailoring the B2B user experience

Menoo addresses the unique B2B buying patterns by facilitating bulk purchases and streamlining the reordering interface for businesses. Quantity inputs are elegantly managed through text input fields, ensuring a refined and user-friendly experience.

Harmonizing non-intrusive ads

To seamlessly integrate non-intrusive ads from wholesalers, Menoo weaves them into supplier pages, akin to curated recommendations. The challenge lies in making these ads harmonious and unintrusive, blending seamlessly with the overall design.

Crafting a unified culinary experience

Menoo extends its experience across desktop, tablet, and mobile platforms, offering a connected ecosystem. Complementary apps, like the dashboard, contribute to a holistic experience, allowing wholesalers to manage sales, pricing rules, and discounts. The design system ensures a cohesive journey across web, Android, and iOS platforms.

Designing a tailor-made backoffice

Multivendor, the dashboard and custom portal, provides a seamless experience for businesses to visualize sales, manage orders, upload products, add vendors, oversee user roles or configure delivery schedules.

03/ Wrap-up and results

Menoo’s culinary tapestry redefines how businesses and suppliers engage, making the procurement process not only efficient but delightful. The platform has successfully addressed B2B challenges, streamlined user experiences, and created a connected ecosystem. With Menoo, every interaction becomes a step toward transforming the foodservice landscape.

+100

partners actively using Menoo during the first six months

20%

CTR on curated product recommendations

+55%

monthly growth during the first six months

+60%

retention rate

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